In a tech startup industry that loves its shiny new objects, the term “Big Data” is in the unenviable position of sounding increasingly “3 years ago”. While Hadoop was created in 2006, interest in the concept of “Big Data” reached fever pitch sometime between 2011 and 2014. This was the period when, at least in the press and on industry panels, Big Data was the new “black”, “gold” or “oil”.

In this new era where Big Data is starting to have a big impact on economy; something I called Bigdatanomics in my doctoral thesis (SARSAR, 2015); practitioners are seeking new levers to drive fast (h1), proactive (h2) and or better decisions (h3).